Social Media is The New Word-of-Mouth Advertising
 | Social Media is The New Word-of-Mouth Advertising Social media orange county - Rewind back in time for just a moment. Remember when you used to be in the market for a big-ticket item like a car, or even a lower price ticket item, such as toothpaste. What would you do? You’d ask your friends, family members, and co-workers which one they bought or which one they use. You would then take their feedback into consideration and make your purchase choice. Social media is the modern day word-of-mouth advertising, but it spreads must faster, easier and a lot more people than the traditional offline method. This is good news and bad news. It’s great if people are saying great things about your brand, your business and it’s great if a lot of people are doing this. It’s bad if no one is sharing good things about your business, or if lots of people are referring your competitors rather than you. Your Customers Use Social Media No matter what product or service you offer, people are talking about it on their social media pages. As the provider of the product or service, when you create an account on the major social media outlets, you are creating a platform for these conversations to take place. You are fostering relationships between you and your current customers. You are starting relationships with prospective customers, and you are listening in on conversations that consumers are having with or without you. Now, if you try to avoid social media because this isn’t something you want to deal with, well, guess what? Yep, they’re talking about it anyway. You can’t keep people quiet when it comes to social media, and it’s getting stronger every day. Do not avoid social media, just learn the rules of the game. Your Customers and Prospects Share Opinions, Both the Good and the Bad About one in five happy customers shares good news or appraisals on products or services with their social media contacts. Most often it’s the unhappy, disgruntled, customers who are sharing their opinions. Marketing 101: as a business, need to be where your audience is. Your audience is on social media. People are social creatures by nature, so when they have used a good product or received a good service, they tend to want to share this with other people they know. If they are sharing a bad experience, you need to be there to be able to respond to their complaint. Social Media is a major part of business development and marketing. No one marketing tool is the one-size-fits-all solution to marketing your business, product, or service. Social media, however, is one major piece of the puzzle. When you combine your social media marketing efforts with all of your other marketing efforts, you have the opportunity to reach consumers, business owners, audiences, and target markets that you may not otherwise have the chance to get in front of and convert into customers. These days, people aren’t buying without turning to their friends on social media outlets to get their opinions, read consumers reviews and ratings, and get the good, the bad, and ugly details. Should they buy the white one, the black ones, which brand, and from where? Take a look around and you’ll see all size companies using social media networks to advertise and promote their products, run contests, elicit feedback from customers, and interact with current and potential customers on a regular basis. When these conversations are taking place, you want to be right in the middle of the mix rather than left behind in your competition’s dust. Social media company |
