Understanding Internet Marketing
Posted by socialmediacompany socialmediacompany on Thursday, March 14, 2013
Under: small business marketing
When looking for the right internet marketing company for your business, it's important that you understand the basics and the fundamentals of online marketing (or internet marketing).
In short, internet marketing means any form of marketing for your businesses that uses the internet. That includes your website, the social media presence for your business, online reviews (not just hand written testimonials). It includes the content that exists on the internet about your business and your industry (such as blogs and articles, as well as the content on your own website). It includes having your website found online (that' called search engine optimization (SEO) it's also known as local + organic, and search engine marketing). Yep, there's a lot included in the numerous ways one Understanding Internet Marketing leverage the internet for marketing their business.
Is mobile also internet marketing?
Some feel that mobile marketing is separate, but we feel it's part of internet marketing. Why? Because it involves using a mobile smart phone, or tablet to access a website (or a mobile website, or a mobile responsive website). It still uses the internet to access this information.
So what do you need to know?
Ask the potential Orange County internet marketing company what their overall plan is to market your business online.
Ask them how it fits in with your current marketing plan, and how it aligns with your overall marketing message and your target market.
Ask them what components do they feel you "need" for your business vs. the components that you may not need.
Find out if they promise specifics such as how many hits your website will get each month, how many visitors, etc...
Typically when a company makes promises of specific results they are not organic results, but manipulated results. This will not help you.
Ask what it will actually do for your company, and what can you expect.
Meaning, things like search engine optimization will give your website more exposure to your target audience if the website is optimized properly. Where as social media and email marketing are more support roles in that they serve the branding aspect. Their primary function is to keep customers and prospects thinking of you, rather than creating brand new exposure. A successful internet marketing strategy will include both getting your business (website) new additional exposure, as well as providing a way for current prospects and customers to remember your and keep you in mind when they need your services.
In short, internet marketing means any form of marketing for your businesses that uses the internet. That includes your website, the social media presence for your business, online reviews (not just hand written testimonials). It includes the content that exists on the internet about your business and your industry (such as blogs and articles, as well as the content on your own website). It includes having your website found online (that' called search engine optimization (SEO) it's also known as local + organic, and search engine marketing). Yep, there's a lot included in the numerous ways one Understanding Internet Marketing leverage the internet for marketing their business.
Is mobile also internet marketing?
Some feel that mobile marketing is separate, but we feel it's part of internet marketing. Why? Because it involves using a mobile smart phone, or tablet to access a website (or a mobile website, or a mobile responsive website). It still uses the internet to access this information.
So what do you need to know?
Ask the potential Orange County internet marketing company what their overall plan is to market your business online.
Ask them how it fits in with your current marketing plan, and how it aligns with your overall marketing message and your target market.
Ask them what components do they feel you "need" for your business vs. the components that you may not need.
Find out if they promise specifics such as how many hits your website will get each month, how many visitors, etc...
Typically when a company makes promises of specific results they are not organic results, but manipulated results. This will not help you.
Ask what it will actually do for your company, and what can you expect.
Meaning, things like search engine optimization will give your website more exposure to your target audience if the website is optimized properly. Where as social media and email marketing are more support roles in that they serve the branding aspect. Their primary function is to keep customers and prospects thinking of you, rather than creating brand new exposure. A successful internet marketing strategy will include both getting your business (website) new additional exposure, as well as providing a way for current prospects and customers to remember your and keep you in mind when they need your services.